BARBERA D’ALBA SUPERIORE

01 · Winery

The same family and hills for over a century

The Pira family has been tied to the vineyards of Serralunga d’Alba since the late nineteenth century. Luigi Pira and his wife Rosa turned the farm into a wine estate in the 1950s.

The family began bottling under its own name in the early 1990s. Several generations still look after the vineyards, cellar and visitors together.

02 · Place

The firm, mineral character of Serralunga

Calcareous clay soils give Nebbiolo structure and longevity and bring depth to Barbera as well. The family uses careful ageing to preserve the identity of each grape and vineyard.

03 · In the cellar

Winemaking with purpose

Oak adds vanilla and spice and rounds Barbera’s energetic acidity. Pira keeps berry fruit and fullness ahead of the taste of the barrel itself.